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How do you spend your money? Have you ever eaten at a McDonald's? Do you own a color TV set? Do you have a favorite rock star? Do you work or want to work for a profit or non-profit organization? If the answer is yes, then marketing has something for you: almost unlimited job and advancement opportunities. Could a cash register ring affect you? About 50 cents of each dollar you spend for products or services is spent on the marketing process. Any business or organization that cannot successfully market its products or services will not exist for long. If you believe that "nothing happens unless the cash register rings," then special education in marketing is for you. Just one specialty within marketing is the retailing of products or services. It provides over 14 million jobs. Program Description Marketing involves a variety of activities including selection of target customer, product development, promotion, pricing and distribution. It applies equally to services, ideas, non-profit organizations, and the individual. Additional Program Information The Marketing Program deals directly with topics such as selling, advertising, merchandise buying, franchising, business ownership, and management. Retailing specialties include expense control, inventory management, and the effects of markup, markdown, stock turn, consumer demand and location analysis which equals profits. The entire program is oriented toward knowledge and use of the marketing concept:
To achieve the: Associate in Science Degree - Completion of a total of 60 units, including the 30-unit major, general education requirements, and electives. Certificate of Achievement - Completion of the 30-unit major below. Required Courses
Total of 30 Units Electives: *If not taken as part of the major. |
