link in the e-mail message directs the user to a Web page that asks
for financial information. The page looks genuine, because it is
easy to fake a valid Web site.
e-mails can be sent to people on selected mailing lists or through
is expected that some percentage of the recipients will actually
have an account with the real organization. The term comes from "fishing,"
where bait is used to catch a fish. In phishing, e-mail is the bait.