| 9a. Catalog Description: |
| A study of communication theory in the planning and preparation of various types of letters, reports, resumes, and oral presentations along with analysis of group dynamics, symbolic communication, interview techniques and listening skills. Stresses audience analysis, style, appearance, and the importance of grammar, punctuation and vocabulary. Strong focus on gender and cultural communication issues and strategies in the workplace. Critical thinking encouraged through written and oral assignments and case studies on business communication and ethical issues. |
| 9b. Other Catalog information: |
| None |
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| 10. Student Performance Objectives: |
As a result of successful completion of this course, a student will be able to:
1. Plan and write business letters, memos and reports effectively.
2. Plan and offer oral presentations effectively.
3. Understand and effectively communicate in group and team situations.
4. Plan and use career development skills and strategies, including personal assessment, resume writing and interview techniques.
5. Understand the importance of non-verbal and symbolic communication in the work environment.
6. Recognize and understand gender and cultural communication issues in the work environment.
7. Effectively use communication technology, such as email, voice mail, fax, text messaging, video and teleconferencing. |
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| 11. Methods of Evaluating Student Achievement: |
1. Exams
2. Quizzes
3. Presentations.
4. Threaded discussions when taught online or hybrid. |
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| 12. Student Assignments (Homework): |
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| a. Required Reading Assignments: |
| 40-50 pages/week in textbook, current business communication paperbacks and business magazines/newspapers such as the "Wall Street Journal." |
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| b. Required Writing Assignments: |
| Written letters, memos and reports. |
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| c. Other (Terms projects, research papers, portfolios, etc.) |
| None |
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| 13. Course Content Outline: |
The substance of this course requires students to comprehend, examine, and apply the principles of effective business communication.
I. Communication Theory
A. Information
B. Groups and the Environment
II. Written Communications
A. Importance of grammar, punctuation
B. Vocabulary
C. Organizing Ideas
D. Communicating the Message
1. Positive Messages
2. Negative Messages
3. Persuasive Messages
4. Symbolism
E. Letters
F. Memos
G. Reports
III. Oral Communications
A. Audience Analysis
B. Preparation
C. Strategies and Techniques
D. Listening Skills
IV. Groups and Meetings
A. Group Dynamics
B. Gender Issues
V. Career Development
A. Resumes
B. Application and Cover Letters
C. Interview Techniques
D. Personal Assessment
VI. Symbolic Communication
A. Cultural and Historical Patterns
B. Mass Media Impact
VII. Gender/Cultural Communication Issues
A. Gender Stereotypes
B. Cultural Communication Roadblocks
C. Marketing by Gender/Cultural Segmentation
VIII Technology/E-Commerce Communication
A. Voice Mail and E-Mail Issues
B. Internet: Personal and Business Issues
C. Privacy, Courtesy and Confidentiality
D. Video and Teleconferencing, Fax and Text Messaging
IX. Communication and Ethics
A. Ethics in the Work Environment |
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| 14a. All textbooks, resources and other materials used in this course are: |
| College level
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| 14b. EXAMPLE texts, reading and resources:
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Guffey. Business Communication, Process and Product. 5th Edition
South Western, 2006
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Nickels. Understanding Business. 7th Edition6.
McGraw Hill, 2005
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Newspaper. Wall Street Journal.
Dow Jones Publications,
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