| 9a. Catalog Description: |
| A comprehensive study of the principles and practices of merchandising management of product/services, with emphasis on store location analysis, layout, customer services, buying, sales promotion, consumer credit, and understanding consumer needs and wants. Course includes practical applications related to start-up of a new business, and legal constraints of organizing, selling, advertising, consumer relations and personnel practices. |
| 9b. Other Catalog information: |
| None |
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| 10. Student Performance Objectives: |
As a result of successful completion of this course, a student will be able to:
1. Distinguish retailers and their activities from other marketing institutions.
2. Develop an organizational mission statement; construct the objectives for achieving the mission; conduct a portfolio analysis; and identify growth and performance opportunities, evaluating appropriate strategies associated with each.
3. Describe the marketing channel of distribution.
4. Explain the interaction of psychological, personal, and sociological influences on the buying behavior of consumers.
5. Identify and discuss the legal aspects of retail store operations.
6. Design, implement, and manage a retail research project.
7. Analyze and evaluate the operational and financial performance of a retail firm. |
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| 11. Methods of Evaluating Student Achievement: |
| Examinations, class discussions of written and oral reports will require the student to demonstrate a critical evaluation of current practices and essential principles governing courses of action in the field of retail management. |
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| 12. Student Assignments (Homework): |
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| a. Required Reading Assignments: |
| A minimum of one chapter per week from required text. |
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| b. Required Writing Assignments: |
| Appropriate examinations and written assignments. |
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| c. Other (Terms projects, research papers, portfolios, etc.) |
| Each student is expected to complete a term paper or project to demonstrate his/her comprehension of the course material. |
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| 13. Course Content Outline: |
The scope of this course requires students to examine and principles, practices, concepts, and procedures used in retail merchandising and utilize organizational resources to accomplish their specific business objectives.
I. Basics of Retail Management
A. Kinds of retail stores
B. Economic basis of the retail store
C. Basic principle of retail management
II. Establishing a Store
A. Store location
B. The trading area
C. The planned shopping center
III. Store Layout
A. Objectives of store layout
B. Departmentalizing
C. Merchandise display
IV. Organization and Personnel
A. Personnel management
B. Selection and training of employees
C. Financial planning |
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| 14a. All textbooks, resources and other materials used in this course are: |
| College level
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| 14b. EXAMPLE texts, reading and resources:
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Levy and Weitz. Essentials of Retailing.
Irwin, 1996
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Brandes. Bare Essentials: THE ALDI Way of Retailing.
Cyan Communications, 2004
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